IESEG Social Media Marketing

2nd Edition – Spring Semester March 2011

Welcome to Social Media Marketing, 2nd Edition!

I am thrilled to be joined by 40 aspiring Marketing professionals in this exciting course offered at IESEG School of Management!

IESEG logo



How international is our group?! :)

Class poll on country of origin

Class Poll on Country of Origin

View the results

Wednesday night’s homework

Here is the list to save you time from searching for the items due tonight (any time):

  • Download TweetDeck (and link it to your Twitter account)
  • Write two blog posts, and leave two comments on your classmates’ blogs
  • Create Facebook Profile
  • Once Facebook Profile has been created, create Facebook Page
  • Create LinkedIn Profile
  • Find 4 photos for the social ads to use tomorrow, and prepare the text to accompany each social ad
  • Catch up with everything covered through Wednesday (i.e. blogging & tweeting)

Have fun!
– Dr. C

All Lecture Files

Dear students,

Please review all material carefully as you are preparing your final project presentations.

Specifically, refer to the Lecture 1 Intro file, where a detailed breakdown of the Final Project Requirements are included.

Learn, but have fun with the project too!

– Dr. C

Lecture 1: Introduction

Lecture 2: SMM Strategy

Lecture 3: Blogging

Lecture 4: Twitter

Lecture 5: LinkedIn & Social Ads

Lecture 6: Final Review

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